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3 Main Reasons to Select Outsource SEO Services Rather Than Choosing In-House SEO

The main difference is obvious, freelancers work as independent consultants. They’re  รับทำ seo ราคาถูก usually self-employed and their client base is often localised, although in theory freelance SEO’s can work from anywhere with clients from anywhere.

SEO agencies offer similar consultancy services but they have a large team. The size of an SEO agency will range from anything from a couple of people to hundreds. SEO agencies often offer other internet marketing services like web design, pay per click advertising or display advertising as well as SEO.

Price

As with other service based industries typically freelance SEO’s are cheaper than SEO agencies. Agencies have higher overheads like offices and sales teams, finance departments and account managers. Most freelancers work independently from home offices making their overheads significantly lower.

Most agencies an freelance SEO’s price their work hourly or on a day rate.

Process

The actual SEO process which agencies and freelance consultants follow is usually quite similar. There’s a fairly well developed best practice process for optimising a website which usually looks something like:

  1. Keyword research
  2. Technical optimisation
  3. On site optimisation
  4. Link building
  5. Reporting

Terminology and the details of each part of the process will vary from agency to agency and consultant to consultant but most will follow this formula by and large. Some freelancers may focus on a particular part of the SEO process like link building but most are all rounders who can complete all parts of the process.

The biggest difference with an agency is probably the level of account management involvement which can be useful for larger campaigns with big brands.

Quality

The quality of SEO work delivered by agencies and freelancers varies greatly so no real comparison can be drawn and as a business considering working with either a consultant or a consultancy it is your responsibility to seek assurances about the reliability, credibility and performance of who you hire to do your SEO.

Seek references from other customers about the experience of working with the agency or the freelancer and check their clients results in Google search results.

Agency’s often sell themselves on the benefit of having a multi-disciplinary team at their disposal made up of departmental specialists like link builders and copywriters. This can certainly be an advantage but just as often freelancers can offer a better quality of service and results by having more personal experience on your project.

 

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